There is a great deal of misunderstanding around what the concept of marketing actually is. Many people, particularly in small businesses, consider it a bolt-on aspect of their company’s daily existence, something ephemeral whose role is to promote some vague concept of “brand” in the hope that new customers will…
When I was 17, my parents went through a difficult financial period. The details aren’t particularly relevant for this article, suffice to say the family business hit a very rough patch and at one point there was genuine talk of losing the family home. As a teenager wrestling with the…
Computer vision technology is automating a lot of things that traditionally require Photoshop skills, including image manipulation and airbrushing. Worryingly, it is becoming less and less subtle about the commercial applications of such tech in the realm of body image transformation, a fertile commercial playing field with young women the…
In 2009, after one of Facebook’s major UI changes that invariably ignited a volcano of tantrums from users who liked it how it was, Mark Zuckerberg allegedly sent round a memo to Facebook employees stating that:
“The most disruptive companies don’t listen to their customers”
Whether this memo was real…
The most important benefit to crowdfunding is that it makes investment in small companies and startups accessible to everybody. For this reason, it is more important than ever for people to fully understand this new world, as most of the negative publicity around crowdfunding is largely focused on misuse and…
This is indigenous to the tech startup scene, but it definitely crops up elsewhere too. There is a mythology, perpetuated almost entirely by the Silicon Valley VC set, that a startup is somehow a new and trendy concept whose primary model is basically “raise lots of money, acquire as many…
If you’ve attempted to dive into this mysterious thing called blockchain, you’d be forgiven for recoiling in horror at the sheer opaqueness of the technical jargon that is often used to frame it. …
Before I dive in, I want to set some expectations. This is not a blog post about business ideas, or how to raise money, or any other kind of conceptual facet to business. This post only covers the legal process for getting a trading entity set up, targeted at people…
When Hello Games, an independent gaming studio in sleepy Surrey announced to the world that they were building a space exploration video game which would feature more than 18 quintillion unique planets to explore, the gaming press exploded with hype. …
