Photograph: Isabelle Whiteley / That’s What She Said Project

Have you ever tried submitting a support request to a major tech company? If you have, and you received a response, you are one of the lucky ones. Most of the time you will get completely ignored, even if you’re an advertiser. What the eff, Silicon Valley?

Crowdfunding is all the rage, with new platforms popping up ever more frequently. Many consider it to be the future of investing, others warn that its risks are often underestimated. And then there are the different types of crowdfunding: reward-based, equity-based, debt-based, flexible, fixed and so on. It can all seem bewildering, but like most things the underlying logic is simple.

Have you heard that 90% of startups fail? It’s a statistic that gets bandied about quite often and unsurprisingly puts a lot of people off investing in or launching them. But having launched and invested in several startups myself over the past 15 years, I have seen several reoccurring mistakes by founders that account for a large percentage of these failures. Here are the four biggest ones.

1) Believing that revenue is optional

You’ve probably heard of Bitcoin. You’ve probably also witnessed some of the hysteria that has periodically surrounded it. What you may not know is how the technology underpinning this fashionable cryptocurrency is poised to change the world. It is called blockchain and it is one of the biggest potential game changers since the invention of the printing press.


Plenty of people have ideas for businesses, but I am frequently amazed at how few understand exactly what’s involved in making that business a reality. It’s a question I get asked all the time, and it maddens me when I see people throw money at “company setup” services (normally charging a lot of money). In this post I want to walk through the exact legal steps you need to follow to get up and running with your business, with the hope that once you’ve seen how simple and quick it is, you’ll be inspired to break the shackles of employment and go forth as your own boss.

Before we begin…

Artificial Intelligence is rapidly creeping into every fold of our daily lives, from helping us with music recommendations to preventing suicides through early signal detection. It is also treading precariously into the creative fields, which undoubtedly represent its biggest challenge to date. As we are already discovering, A.I. is both incredibly adept at producing creative work, whilst simultaneously making it impossible to love.

Marc Crouch

Entrepreneur, developer, designer, marketer and possible Viking.

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